I’ve been in and around the startups for a dozen years now. In the early days I did it right, quite by accident. Then got thinking too much and did it all wrong, and in doing so I hung out with people who did it all wrong, and now I’m full circle again.
Here’s what I’ve learnt in 3 simple words (I stole them from Saatchi & Saatchi)…
Ready, Fire, Aim.
Ready… And ready is a rhetorical question, who cares, just do it.
Fire… Just do it (thanks Nike). Don’t think too hard, just do it.
Aim… Now’s the time to think, while your feet are pounding the pavement.
Oh, and that fancy biz model that the biz and entrepreneurial schools drum in, cough cough, comes down to a fancy way of saying “how do we make moola from this?”. All the rest is just thinking, and you wanna be thinking on the run.