There are no mistakes in design. But there are plenty of opinions. I once designed an annual report for a large corporate client. We had established a look and feel, we'd created the report, we were on the 17th round of text changes (they could afford it), and we had been getting sign-off every step of the way. We were sure we were going to get final sign-off this meeting. However as the CEO sat looking at our masterpiece we could tell he was about to drop a bomb on it. The day before, he told us, his wife had bought a new set of yellow curtains and she really liked the colour of them. And … [Read more...]